Mobile Payment Landscape Europe - Will there be an API driven industry consolidation?

Summary

The European mobile payment landscape has been evolving over the last fifteen years, and mobile payments now prevail in Northern European countries, while the crowded market moves towards consolidation. However, mobile payment providers are yet to offer services on a pan-European level. The European Payment Initiative (EPI) aims to remedy this by building a new payment scheme from scratch. If its ambitions are fully achieved, it is likely to compete with all domestic mobile payment solutions, and the future of mobile payments in Europe will very much depend on how the EPI evolves.

Hence, in this article, we analyze existing European mobile payments, consider how EPI may affect the landscape, and present four possible scenarios that European mobile payments providers should consider.